Privacy Policy
1 About this Policy
This Privacy Policy describes how DinkSmart, Inc., a Delaware corporation with its principal place of business in California ("DinkSmart," "we," "us," or "our"), collects, uses, shares, and protects personal information in connection with the PIKL Passport service (the "Service"), including the website at piklpassport.com, the digital wallet pass, the points system, and any related communications.
This Policy applies to anyone who uses the Service. By using the Service, you agree to the collection, use, and disclosure of your information as described in this Policy. If you do not agree, please do not use the Service.
This Policy works alongside our Terms and Conditions. Capitalized terms used here have the meanings given in those documents.
2 Information We Collect
2.1 Information you provide directly
When you create an account, activate a Passport, or otherwise interact with the Service, we may collect:
Account and contact information — name, email address, mobile phone number, password where applicable, and your communication preferences.
• Booking and reservation information — when you request, book, or redeem an offer with a Club Partner, we may collect the Club Partner, offer selected, requested date and time, party size where applicable, booking notes, confirmation status, and related correspondence. When you make a booking or booking request, we share your email address and phone number with the relevant Club Partner in the booking correspondence so they can coordinate and confirm your booking and contact you about it.
• Payment and subscription information — we use Stripe to process payments and manage subscriptions. When you make a payment, Stripe collects and processes your payment details and associated billing information. We share information with Stripe as needed to process your transaction and manage your subscription, which may include your name, email address, billing information, customer identifier, subscription details, and payment amount. We may receive payment-related information from Stripe, including customer and transaction identifiers, payment and subscription status, transaction history, refund and dispute information, and limited payment method details such as your card brand and last four digits. We use this information to manage billing, subscriptions, refunds, payment inquiries, and fraud prevention. Stripe also processes personal information as described in its privacy policy at https://stripe.com/privacy.
Messaging information — your mobile phone number, messages you send or receive through the Service, delivery status, and communication preferences, including consent and opt-out information.
Passport activity — the digital pass installed in your wallet, your check-ins or visits to Club Partners, the Benefits you redeem, and your points balance and history.
Phone communications information — information related to calls placed through our phone routing system (see Section 7), including the parties to the call, the time and duration, and (where applicable) the audio content of the call.
Customer support information — if you contact us for support or feedback, we collect the contents of your message and any contact details you provide.
Optional information — any additional information you choose to share with us, such as profile preferences or survey responses.
2.2 Information we collect automatically
When you use the Service, we and our service providers may automatically collect:
Device and connection information — IP address, device type, operating system, browser type, mobile carrier, language, and similar technical data.
Usage information — pages or screens viewed, links clicked, features used, time spent, referring/exit pages, and other interaction data.
Approximate location — derived from your IP address. We do not collect precise GPS location ourselves. If you have added the Passport to a wallet platform, your wallet platform may use your precise location to determine proximity to Club Partners and display your Passport accordingly; this location matching is performed by your device and the wallet platform, and we do not receive your ongoing location data through this mechanism. See Section 6 for more detail.
Cookies and similar technologies — see Section 5 (Cookies and Tracking).
2.3 Information from third parties
We may receive information about you from:
Wallet providers — Apple Wallet, Google Wallet, or other supported wallet platforms, when you add or interact with your Passport.
Club Partners — information about your check-ins, Benefit redemptions, or attendance at participating venues.
Service providers — our messaging, email, SMS, telephony, payment, analytics, customer support, hosting, and other vendors may provide us with information related to the operation of the Service.
Payment processors — Stripe may provide us with information relating to your subscription, billing status, payment method, payment history, failed payments, refunds, chargebacks, and other payment-related activity.
Other sources — publicly available information or information you authorize other services to share with us.
3 How We Use Your Information
We use your information to:
Operate, maintain, and improve the Service, including the Passport, the points system, and the Club Partner network.
Create and manage your account, authenticate you, and provide customer support.
Process Passport activations, check-ins, and Benefit redemptions.
Process subscription payments, manage billing, confirm payment status, handle failed payments, and administer renewals, cancellations, refunds, and other subscription-related activity.
Send booking requests, reservation details, confirmations, updates, and related correspondence to Club Partners when you request or redeem an offer.
Send SMS/text messages, reminders, booking updates, subscription notices, and payment notifications through providers such as Twilio, with your consent as required. Send marketing texts where you have provided the appropriate consent.
Track and credit Points to your account.
Route, monitor, and (where applicable) record calls placed through our phone routing system, for quality and operational follow-up.
Deliver wallet pass notifications and updates relating to your Passport.
Send you operational and account-related communications, including welcome messages, account updates, and notices about changes to the Service.
Send you marketing communications about Club Partners, Benefits, local deals, and other PIKL Passport news, where you have given the appropriate consent.
Personalize the Service — for example, surfacing Club Partners and Benefits and rewards relevant to your area.
Measure and understand how the Service is used, and improve its design, content, and features.
Measure the effectiveness of our advertising and marketing on third-party platforms (see Section 5).
Detect, prevent, and respond to fraud, abuse, security issues, and violations of our Terms and Conditions.
Comply with legal and regulatory obligations and enforce our rights.
4 How We Share Your Information
We do not sell your personal information in exchange for monetary consideration. However, we do use third-party advertising technologies — including the Meta Pixel — that involve sharing limited information about your interactions with the Service with platforms such as Meta (Facebook and Instagram), so that we can measure the effectiveness of our marketing and serve relevant ads on those platforms. Under California law, this activity may be considered a “share” of personal information for cross-context behavioral advertising. You have the right to opt out — see Section 9.
We may share your information in the following circumstances:
4.1 With service providers
We share information with vendors and service providers who help us operate the Service. These include cloud hosting providers, email service providers, SMS messaging providers such as Twilio, telephony and call-routing providers, call-recording providers, analytics providers, customer support tools, fraud-prevention services, and payment processors such as Stripe.
Providers acting on our behalf are contractually limited to using information to provide services to us and are required to maintain appropriate safeguards. Depending on their role, they may process account, contact, usage, booking, communications, subscription, and payment-related information.
Stripe payments — we share account, contact, billing, subscription, and transaction information with Stripe as needed to process payments, manage subscriptions, handle refunds and disputes, and help prevent fraud. Stripe also provides payment-related information to us as described in Sections 2.1 and 2.3. Stripe may process information for its own purposes as described in its privacy policy, including security, fraud prevention, and compliance with legal obligations. See https://stripe.com/privacy.
Twilio messaging — we share your mobile phone number, message content, and related delivery and consent information with Twilio as needed to send and manage Service-related text messages. See Section 8.2 for your messaging choices.
4.2 With Club Partners
When you check in, redeem a Benefit, request a booking, make a reservation, or otherwise interact with a Club Partner using your Passport, we share limited information with that Club Partner so they can recognize you as a Passport holder, process your request, confirm your booking, communicate with you where needed, and honor the Benefit.
When you make a booking or booking request, we include your email address and phone number in the booking correspondence sent to the relevant Club Partner so they can coordinate and confirm your booking and contact you about it.
Information shared with the relevant Club Partner may include:
Your name and Passport identifier
Your email address and phone number in booking correspondence
Your Founding Member status, if applicable
The offer, Benefit, or booking you selected
The requested or confirmed date and time of your visit, booking, open play, lesson, clinic, court reservation, or other activity
Booking notes, preferences, or information you include in your request
The date, time, and details of your visits to that Club Partner
The specific Benefits you redeemed and Points you earned at that Club Partner
Related correspondence needed to process or confirm your booking or Benefit
Each Club Partner only receives information needed for your activity with that Club Partner. A Club Partner does not see your visits, redemptions, points, bookings, or other activity at other Club Partners in the network. Aggregated or de-identified information is addressed separately in Section 4.7.
Sharing your contact details for a booking does not provide the Club Partner with your consent to receive marketing text messages.
4.3 With advertising and analytics partners
As described in Section 5, we use the Meta Pixel and similar tools to measure the effectiveness of our marketing and to serve relevant advertising on third-party platforms. Through these tools, certain data about your interactions with the Service is shared with the relevant platform — most notably Meta Platforms, Inc. (Facebook and Instagram). Under California law, this may constitute a “share” of personal information for cross-context behavioral advertising. You have the right to opt out (see Section 9.4).
4.4 For legal reasons
We may share your information when we reasonably believe disclosure is necessary to: comply with a law, regulation, court order, subpoena, or other legal process; respond to lawful requests from public authorities; protect the rights, property, or safety of DinkSmart, our users, or others; or investigate, prevent, or take action regarding suspected or actual unlawful activity, fraud, or violations of our Terms.
4.5 In a business transfer
If DinkSmart is involved in a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, or similar transaction, your information may be transferred to the successor or acquiring entity.
4.6 With your consent or at your direction
We may share your information for purposes you specifically consent to or direct, including when you ask us to share information with a third party.
4.7 Aggregated or de-identified information
We may share aggregated, anonymized, or de-identified information with Club Partners, prospective partners, investors, or the public. This information cannot reasonably be used to identify you.
5 Cookies and Tracking Technologies
We and our service providers use cookies, pixels, SDKs, and similar technologies to operate the Service, remember your preferences, understand usage, and (where you consent) support our marketing. The categories include:
Strictly necessary — required for the Service to function (for example, keeping you logged in).
Analytics and performance — help us understand how users interact with the Service so we can improve it.
Functional — remember your preferences and personalise your experience.
Marketing — used to measure the effectiveness of our marketing and to support advertising on third-party platforms.
Marketing pixels and advertising tools
We use the Meta Pixel (also known as the Facebook Pixel), provided by Meta Platforms, Inc., to measure the effectiveness of our marketing and to serve relevant advertising on Meta-owned platforms (Facebook, Instagram, and others). Meta's use of your information is governed by Meta's own privacy policy, available at facebook.com/privacy/policy.
6 Wallet Pass Notifications
When you add the PIKL Passport to Apple Wallet, Google Wallet, or another supported wallet platform, your wallet platform may display notifications related to your Passport. There are two types:
Issuer-initiated updates. We (and, in limited cases, Club Partners) may send updates that appear on your Passport — for example, changes to Club Partner offers, your points balance, or program news.
Location-based notifications. Your wallet platform may display your Passport on your device's lock screen when it detects you are in proximity to a Club Partner. This matching is performed by your device, not by DinkSmart.
7 Phone Routing and Call Recording
To make it easy for you to contact a Club Partner about your Passport benefits, we provide a phone routing service through which calls placed via the Service are connected through a DinkSmart phone number.
Notice and consent: At the start of any recorded call, both you and the Club Partner will be informed by an automated message that the call may be recorded. By continuing the call, you consent to the recording.
Use of recordings: Recordings are used internally to support service quality and resolve operational issues. We retain recordings for a limited period and then delete them in the ordinary course.
8 Your Choices and Communication Preferences
8.1 Email
You can opt out of marketing emails by clicking the “unsubscribe” link in any marketing email we send.
8.2 SMS and text messages
We use Twilio and other messaging service providers to send and manage text messages. Depending on the consent you provide, you may receive:
• Service-related messages — booking confirmations, reminders, cancellations or changes, account and payment notifications, and factual payment or savings details relating to your bookings.
• Marketing messages — offers, Club Partner promotions, membership news, and invitations to book or purchase. We send marketing text messages only with your prior express written consent. Consent to service-related messages does not constitute consent to marketing messages.
Consent to receive text messages is optional and is not a condition of purchasing or using the Service. Message frequency varies. Message and data rates may apply. You can opt out by replying STOP. Reply HELP for assistance or contact info@piklpassport.com.
We share your mobile phone number, message content, and related information with messaging service providers such as Twilio as needed to deliver messages and manage consent and opt-out requests. We do not sell or share your SMS opt-in data or consent with third parties or affiliates for their own marketing or promotional purposes.
As described in Section 4.2, we share your email address and phone number with the relevant Club Partner to coordinate and confirm your booking. This booking-related sharing does not transfer your SMS marketing consent to the Club Partner or authorize them to send you marketing texts.
8.3 Cookies and tracking
See Section 5 above for information on managing cookies.
8.4 Wallet pass notifications
You can manage notifications through your device's notification settings.
8.5 Account closure
You can request that we close your account at any time by contacting us at the address in Section 15.
9 California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (as amended by the California Privacy Rights Act) gives you specific rights regarding your personal information.
9.1 Your California rights
Subject to certain exceptions, California residents have the right to:
Know — request information about the personal information we collect, use, and share.
Access — request a copy of the personal information we hold.
Delete — request deletion of personal information.
Correct — request correction of inaccurate personal information.
Opt out of sale or sharing — opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
To exercise these rights, contact us at privacy@piklpassport.com.
10 Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorised access, use, disclosure, alteration, or destruction.
11 Data Retention
We retain personal information for as long as your account is active and as long as needed to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements.
12 Children's Privacy
The Service is intended for users aged 18 and over. We do not knowingly collect personal information from anyone under 18.
13 International Users
The Service is operated in the United States and is intended for users in the United States. If you access the Service from outside the U.S., your information will be transferred to, stored, and processed in the United States.
14 Changes to this Policy
We may update this Policy from time to time. If we make material changes, we will notify you by email, through a notice in the Service, or by updating the “Last updated” date at the top of this Policy.
15 How to Contact Us
If you have questions, comments, or requests regarding this Policy or our privacy practices, please contact us at:
DinkSmart, Inc.
11845 W. Olympic Blvd, Suite 1100W, Los Angeles, CA 90064
Privacy requests: privacy@piklpassport.com
General inquiries: info@piklpassport.com
piklpassport.com